NetEnt Announces First Branded Sports Pokie

Deanna Hammes - 05-11-2018

First Branded Sports PokieIt is often said that brand power, and not assets, determine the actual value of any corporation or business entity. If that’s true then major casino software developer NetEnt, has officially set the ball in motion for adding major value its core brand. The company has just signed eight-time champion jockey Peter Scudamore as the official face of its very first sports product.

The developer’s first sports branded pokies game is due for release before the end of April 2019, at which time National Hunt season draws to a close.

Scudamore The Natural Choice

Obviously, for a pokie to draw value from an existing brand by association, that brand must in its own right be widely recognisable and supported. According to Bryan Upton, Director of Game Products at NetEnt, this was exactly what the motivation was behind the company’s decision to approach Scudamore when the idea was first on the table.

Upton said that Scudamore was considered to be one of the most revered and popular horseracing personalities in the world at the present moment, and as such, he is the perfect personality to act as the official face of the developer’s first sports-related product.  

The new release will incorporate the famous jockey’s image as well as personality rights. The title will also include some actual racing content as well as themed in-game features based on the career of Scudamore. Upton describes the new release as being a landmark move for the developer and has said that he was confident that NetEnt’s players would thoroughly enjoy the new game, especially fans of horseracing.

A Shared Passion For Quality

The new horseracing title will join NetEnt’s existing portfolio of branded products, including Jumanji, Guns n’ Roses, Motorhead, Planet of the Apes and of course the much-anticipated soon-to-be-released Vikings and Narcos pokies.

Scudamore too, seemed pleased with the developer’s new product. He commented on the fact that he had noticed from the very first conversation that the company had a true passion for creating high quality, top-notch products. Scudamore said that this impressed him and that the developer’s enthusiasm resonated with his own feelings when it came to horseracing.